“Welcome email” can be used as:
*Please bear in mind that “Welcome email” is intended to be used to communicate directly with the email address gathered with the lead form, and not to send an internal notification within your organization. In case you want to notify the arrival of a new lead to one of your colleagues you should use the integration “Email notification”.
Setting up your email notification file with Ads Workbench is really simple, you just need to follow these steps:
It is important to note that in the body you can include here multiple custom tags (starting and ending with %%) such as %%TAG_NAME1%% or %%my_field_1%%, that can be mapped with form fields when creating a lead flow. You can also include the special variables ${currentdate} to get the current date and ${timestamp} to get a number representing the current date and time (number of milliseconds since the UNIX epoch).
A lead flow is an automation that allows you to collect the leads coming from a source and send them to multiple destinations. Once your ad account is connected and your have created the integrations for the systems where the leads will be sent, you can create you lead flow as described in the following video: