Effortlessly sync and keep up-to-date your Facebook Custom Audiences
Enhance your ad performance by reaching your ideal custom audience with greater precision.
Build the best audience based on your CRM data with Facebook Custom Audiences
Give retargeting a boost with Ads Workbench.
You gather lead data and categorize your prospects into targeted lists within your CRM
Ads Workbench connects your segmented lists to your ad platform to create custom audiences by combining different data sources
Ads Workbench makes sure your custom audiences are automatically synced and updated to include new contacts and exclude those who should not receive ads
Utilize your existing CRM lead data with Ads Workbench to share it with your ad platform, creating lookalike audiences and attracting new customers
Precise targeting with Facebook Custom Audiences
Facebook Custom Audiences lets you retarget users who’ve engaged with your brand.
Ads Workbench keeps your CRM data synced, ensuring your audience is always up-to-date for more accurate and effective targeting.
Cost-effective campaigns
Focus your ad spend on users more likely to convert.
Ads Workbench automatically updates your custom audiences, so you only target relevant leads, reducing wasted budget and improving the overall ROI of your campaigns.
Enhanced retargeting
Re-engage past website visitors or app users.
Ads Workbench keeps your custom audiences synced continuously with fresh lead data, ensuring your retargeting ads reach the right people at the right time for better engagement.
Facebook Custom Audiences lookalike audiences
Find new potential customers similar to your existing ones.
With Ads Workbench, your custom audiences stay up-to-date, allowing for more effective lookalike audience creation and expanding your reach to high-quality prospects.
Increased personalization with Facebook Custom Audiences
Facebook Custom Audiences lets you segment audiences for personalized ads.
Ads Workbench syncs your CRM segments automatically, ensuring each customer group receives the most relevant and tailored content for better campaign results.
Why use our integration with Facebook Custom Audiences
A comprehensive suite of features at your disposal.
Custom audiences creation
Easily create custom audiences directly within Ads Workbench, eliminating the need to switch between different applications. This streamlined approach saves you time and enhances your workflow, allowing you to focus on optimizing your campaigns without interruptions.
Flexible contact management
Effortlessly manage your contacts by including or excluding them as needed. This flexibility allows you to tailor your audience to meet specific campaign goals, ensuring you reach the right people and maximize the effectiveness of your advertising efforts.
Combine your sources / lists
Merge multiple sources and lists into a single custom audience, simplifying your targeting strategy. This feature enables you to consolidate data, providing a more comprehensive view of your audience and helping you create more effective and cohesive marketing campaigns.
Map multiple contact fields
Sync all email addresses and phone numbers from your contact records to enhance your audience reach. By ensuring comprehensive data integration, you can connect with more potential customers and increase the effectiveness of your marketing campaigns significantly.
Monitor audience flows
Keep track of each execution of your audience flows with built-in monitoring and auditing tools. This functionality allows you to ensure everything runs smoothly, identify any discrepancies, and make necessary adjustments to optimize your targeting strategies.
Instant issue notifications
Receive timely email notifications if any issues occur during the execution of your audience flows. This proactive feature ensures you are informed of potential problems, enabling you to take immediate action and maintain the integrity of your marketing campaigns.
Sync Facebook Custom Audiences with your CRM for total efficiency
Audience targeting remains a cornerstone of marketing, making it the ideal strategy for long-lasting, evergreen campaigns.
