“HTTP request” can be used as:
With this integration you can make fully customizable outbound HTTP requests to any target system passing any of the fields gathered from the lead form. You can make GET requests or POST requests, and in the case of POST requests you can use multiple content types.
It is important to note that in the headers, parameters and body (depending if it is GET or POST request) you can include custom tags (starting and ending with %%) such as %%TAG_NAME1%% or %%my_field_1%%, that can be mapped with form fields when creating a lead flow. You can also include the special variables ${currentdate} to get the current date and ${timestamp} to get a number representing the current date and time (number of milliseconds since the UNIX epoch).
Setting up your outbound HTTP request file with Ads Workbench is really simple, you just need to follow these steps:
A lead flow is an automation that allows you to collect the leads coming from a source and send them to multiple destinations. Once your ad account is connected and your have created the integrations for the systems where the leads will be sent, you can create you lead flow as described in the following video: