Sync and keep your custom audiences updated in autopilot mode
Boost ad performance by targeting your ideal custom audience more effectively.
Enhance your retargeting campaigns with the power of Ads Workbench
Effortlessly create ideal custom audiences by syncing your CRM segments, email contacts, or customer lists with advertising platforms like Facebook, Google or LinkedIn. Retarget or exclude leads at every stage of the funnel automatically.
Facebook Custom Audiences
Reach your ideal audience by targeting ads to people from your customer data, boosting engagement and driving better results.
Google Ads Customer Match
Unlock personalized ad targeting using your customer data to connect with the right people and enhance your campaign performance.
LinkedIn Matched Audiences
Target your ideal audience by leveraging customer data to deliver personalized ads and boost engagement on a professional platform.
TikTok Custom Audiences
Connect with your target audience by using customer data to deliver tailored ads and enhance engagement on TikTok
Target your ideal audience with the right ad and timing
Take advantage of your CRM segments, which perfectly align, to create custom audiences for retargeting campaigns on Facebook Custom Audiences, Google Customer Match, and LinkedIn Matched Audiences.
Ads Workbench connects your CRM or any other source to these advertising platforms, allowing for automatic and real-time sharing of customer data.
Lower your costs by targeting the right audience
Wasting money on irrelevant leads is frustrating. To optimize your ads, leverage the segmentation you've done in your CRM to target the right audience.
Use these segments to create custom audiences for retargeting campaigns, helping you reduce ad spend while maximizing advertising effectiveness.
Enhance your upselling and cross-selling efforts
You can create a tailored custom audience specifically for your existing customers, enabling you to run targeted upselling and cross-selling ad campaigns featuring products they will like.
This approach leverages your current customer relationships, showcasing complementary offerings that enhance their experience and increase the chances of additional sales.
Create lookalike audiences based on high-value customers
You probably have a list of high-potential customers in your CRM that can be used to create lookalike audiences.
Lookalike audiences allow you to reach new potential customers who are likely to be interested in your business. With Ads Workbench, these lookalike audiences are automatically synced and updated with fresh lead data from your CRM.
Ensure your audiences are always compliant
Ads Workbench simplifies the process of excluding users who prefer not to be contacted from your custom audiences.
This feature ensures that your marketing efforts are respectful of user preferences, enhancing compliance and maintaining a positive brand image.
Integrated with the main CRMs and marketing automation solutions
Ads Workbench works with CRMs, email marketing software, webinar software, miscellaneous tools and any system capable of making outbound http requests.
Don't let your ideal customer get away
Leveraging your CRM lists and segments to create custom audiences allows for more effective retargeting campaigns with a lower budget.
