Sync your lead ads and automatically update your custom audiences with Ontraport

Usage

Ontraport can be used as:

• Lead flow destination
• Audience flow source
  

When working with lead flows, you can create new Contacts in your ONTRAPORT account and optionally add them as members of a campaign of your choice or assign them a given tag. When working with audience flows, you can pull the Contacts in your account that belong to a given group of contacts or that have a given tag assigned.

Connecting your account

Connecting your Ontraport account with Ads Workbench is really simple. But before creating the connection you need to gather two pieces of information from your ONTRAPORT account:

• App Id
• API key

In case you haven’t created an API key yet, or you want to a new key for Ads Workbench, you can follow the instructions offered by ONTRAPORT in the following link. If you had already generated an API key, you can find both values in your ONTRAPORT account navigating to Administration > Integrations > Ontraport API Instructions and Key Manager:

Once gathered the required information, you just need to follow these steps:

• Go on the left menu  -> Integrations
• Click on the button “Create new”
• Enter a name for the integration and select “ONTRAPORT” from the Type dropdown list

• Enter the App id and API key you gathered from your Ontraport account
• Finally click on the button “Save”

Creating a lead flow

A lead flow is an automation that allows you to collect the leads coming from a source and send them to multiple destinations. Once your ad account is connected and your have created the integrations for the systems where the leads will be sent, you can create you lead flow as described in the following video:

Creating an audience flow

An audience flow is an automation that allows you to keep fresh your custom audiences using as an input your subscribers' or contacts' data. Once your ad account is connected and your have created the integrations for the systems where your contacts' data is stored you can create you audience flow as described in the following video:              

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