Effortlessly sync and keep up-to-date your Google Ads Customer Match audiences
Enhance your ad performance by reaching your ideal custom audience with greater precision.
Build the best audience based on your CRM data with Google Ads Customer Match audiences
Give retargeting a boost with Ads Workbench.
You gather lead data and categorize your prospects into targeted lists within your CRM
Ads Workbench connects your segmented lists to your ad platform to create custom audiences by combining different data sources
Ads Workbench makes sure your custom audiences are automatically synced and updated to include new contacts and exclude those who should not receive ads
Utilize your existing CRM lead data with Ads Workbench to share it with your ad platform, creating lookalike audiences and attracting new customers
Precise targeting with Google Ads Customer Match
Google Ads Customer Match allows you to reach specific users who are already familiar with your brand.
By syncing your CRM data with Ads Workbench, you ensure that your audience is always up-to-date, enabling more effective and targeted ad campaigns.
Enhanced retargeting
With Customer Match, you can re-engage users who have previously interacted with your business.
Ads Workbench streamlines the synchronization of your lead data, making it easy to create and update retargeting lists.
Improved conversion rates
Targeting your existing customers or leads often leads to higher conversion rates.
Using Ads Workbench to keep your Customer Match audiences current enhances ad relevancy, resulting in better engagement and increased chances of conversions.
Cross-channel reach with Google Ads Customer Match
Google Ads Customer Match lets you extend your advertising efforts across multiple channels.
By integrating your CRM data with Ads Workbench, you can ensure a cohesive strategy that reaches potential customers wherever they are active.
Google Ads Customer Match efficient budget allocation
By focusing on audiences more likely to convert, you can allocate your ad budget efficiently.
Ads Workbench automates the syncing process, ensuring that your Customer Match audiences are accurate and relevant, helping maximize your return on investment.
Why use our integration with Google Ads Customer Match
A comprehensive suite of features at your disposal.
Custom audiences creation
Easily create custom audiences directly within Ads Workbench, eliminating the need to switch between different applications. This streamlined approach saves you time and enhances your workflow, allowing you to focus on optimizing your campaigns without interruptions.
Flexible contact management
Effortlessly manage your contacts by including or excluding them as needed. This flexibility allows you to tailor your audience to meet specific campaign goals, ensuring you reach the right people and maximize the effectiveness of your advertising efforts.
Combine your sources / lists
Merge multiple sources and lists into a single custom audience, simplifying your targeting strategy. This feature enables you to consolidate data, providing a more comprehensive view of your audience and helping you create more effective and cohesive marketing campaigns.
Map multiple contact fields
Sync all email addresses and phone numbers from your contact records to enhance your audience reach. By ensuring comprehensive data integration, you can connect with more potential customers and increase the effectiveness of your marketing campaigns significantly.
Monitor audience flows
Keep track of each execution of your audience flows with built-in monitoring and auditing tools. This functionality allows you to ensure everything runs smoothly, identify any discrepancies, and make necessary adjustments to optimize your targeting strategies.
Instant issue notifications
Receive timely email notifications if any issues occur during the execution of your audience flows. This proactive feature ensures you are informed of potential problems, enabling you to take immediate action and maintain the integrity of your marketing campaigns.
Sync Google Ads Customer Match audiences for maximum efficiency
Audience targeting remains a cornerstone of marketing, making it the ideal strategy for long-lasting, evergreen campaigns.
