“Webhook” can be used as:
With this integration you can process inbound HTTP requests generated by any source system. Webhooks can process requests using the methods GET or POST, and in the case of POST request the supported content types are: application/x-www-form-urlencoded and application/json
Setting up your outbound HTTP request file with Ads Workbench is really simple, you just need to follow these steps described in this video:
A lead flow is an automation that allows you to collect the leads coming from a source and send them to multiple destinations. Once your ad account is connected and your have created the integrations for the systems where the leads will be sent, you can create you lead flow as described in the following video:
An audience flow is an automation that allows you to keep fresh your custom audiences using as an input your subscribers' or contacts' data. Once your ad account is connected and your have created the integrations for the systems where your contacts' data is stored you can create you audience flow as described in the following video: